Google Gmail for domains

[Tags: web design, new media]. Google are now offering Gmail for domains - as reported at Marketing Blog, who remarks:

"Features include:A control panel where you can, “create new users, modify
or suspend accounts, create aliases and lists, and customize the look and feel
of Gmail for marketingblog.com. You can even upload whole lists of new users
with the bulk upload feature, and assign administrative rights to multiple
accounts.”"

I'm not sure how many people would use this - do you need to own the domain? I'm assuming so, in which case you'd also own the email addresses and be able to redirect them (including to a Gmail account). I can see a certain advantage for companies too small to own an email server but too big to want to simply redirect.