Web 3.0

[Tags: web design, new media]. Jeffrey Zeldman has written one of the best articles I've read on the hype surrounding Web 2.0. For my part, I remember people bandying around "Web 2.0" five years ago, when I was Editor of Internet Monthly, when it was used to mean websites that used more than just HTML. Now it seems to mean using other people's APIs and tools like AJAX. Why? Zeldman sums it up brilliantly:

"As the first properly valued “Web 2.0” properties began to find buyers, a frenzy like the old one popped hideously back to life. Yahoo spent how much? Google bought what? Here was real blood in the water.

"But how to persuade the other sharks in the tank that this blood feast was different from the previous boom-and-bust? Easy: Dismiss everything that came before as “Web 1.0.”"