Internet users judge Web sites in less than a blink

[Tags: web design, new media]. Here's the rundown:

" TORONTO (Reuters) - Internet users can give Web sites a thumbs up or thumbs down in less than the blink of an eye, according to a study by Canadian researchers.

"In just a brief one-twentieth of a second -- less than half the time it takes to blink -- people make aesthetic judgments that influence the rest of their experience with an Internet site."

Sadly...

"the results did not show how to win a positive reaction from users, said Lindgaard, a psychology professor at Carleton University in Ottawa. "When we looked at the Web sites that we tested, there is really nothing there that tells us what leads to dislike or to like.""