European Web use rockets

[Tags: web design, new media]. That's according to The European Interactive Advertising Association (EIAA) trade group, and articles in Journalism.co.uk and the Guardian. Says the former:

One quarter of Europeans are now 'super web users', spending at least 16 hours online every week.

Broadband users spend even more time online; 31 per cent average more than 16 hours each week.

Web use has increased by 17 per cent in just one year, outstripping growth in all other media.

UK users average 11 hours each week. Thirteen per cent of web users contribute to blogs regularly and 12 per cent download podcasts regularly.