TV shows on the web in America

[Tags: TV online]. Another online media article, this one about TV shows on the web in America. Here's my usual key quote:

"[The examples given] do more than repurpose made-for-TV format on the Web. They add extra video content, interaction among audience members, and cutesy add-ons like games and polls. The TechWeb article points to a significant stat that surely has motivated content dealmakers:

More than 94 million people, or 56 percent of the online U.S. population, have watched streaming video online, according to Web metrics firm ComScore Networks. Over the last three months ending in June, the average consumer watched 73 minutes of online video a month.

In addition to a sizable audience, there’s the not-so-insignificant fact that publishers and advertisers are getting more comfortable with video ad formats on the Web. AOL’s advertising model incorporates streaming advertising within the content, banners and sponsorships."