Google Launches Google Base

As Google spreads its arms to envelop everything in the world, here's the latest project: Google Base. How do you describe it? Poynter says it's "a way for anyone to post almost anything to Google", which is as good a description as ever. Currently there are a number of 'item types' that you can pre-select, ranging from course schedules to jobs, recipes, and services - but there's also the option to enter your own item type. Perhaps I should enter something suitably unusual, like "personal habit".

I'm not sure if this is an attempt to move into the territory of sites like del.icio.us (articles and news are included), or more likely a way of further categorising content beyond simple websites (it allows you to search wanted ads, or personal profiles, or jobs), or even more likely a way to extend its reach into classified ads, recruitment and anything else that anyone can think of.

The best way to understand it is to add something yourself, like a personal profile. Even then, I'm still not sure how this is going to work...