Sunday, April 09, 2006

Headline for Google Web Newspaper Article Journalism

[Tags: , ].

An unexpected effect of web and new media on newspapers: puns have fallen out of favour, and simplicity and clarity of message are now the order of the day where newspaper headlines are concerned.

According to this New York Times article (free registration required), Google is now the intended audience for headlines. Search engines deliver around 30% of a newspaper's online traffic, and therefore readers and so advertisers.

This might also be worth considering when coming up with blog post headings (such as the exaggerated example above) or when titling web pages...

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