Tuesday, June 13, 2006

New Online TV Network Aims for Young, Affluent

[Tags: , ]. Another day, another new online TV station. Brandweek reports on "Code.tv, an online television network set up by two former executives at MTV.

"The venture aims to fill what its creators say is an underserved television demographic, 25-to-49-year-olds who earn $100,000 or more a year. There are about 5 million such people in the U.S., said Joseph Varet, co-founder and CEO.“That’s a decent sized audience, but it’s too small to support a 24 hour
cable channel,” Varet said. “We don’t have to fill airtime because it’s on demand.”"

Meanwhile, the latest IWantMedia mailing contains a number of other stories about online TV. Here's the rundown:

Former Elle publisher John Rollins is joining ManiaTV.com, which offers original online television programming.




Anonymous Anonymous said...

JumpTV is also in the IPTV business and growing by leaps and bounds because it also offers unique content to niche audiences. JumpTV is streaming online TV from around the world to subscribers in over 100 countries! Within the next couple of months JumpTV will be offering video on demand as well! Check out its website http://www.jumptv.com and have a look at it blogs, (http://jumptv.typepad.com/middle_east/) for more information or to read articles about JumpTV!

6:13 pm  

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